How to Take Your Email Marketing to the Next Level
Many leads aren't ready to purchase the moment they first interact with your brand. Consider that buying cycles can vary between different industries, service providers and product types. Lead nurturing is most easily achieved through email marketing which has demonstrated to be the most cost efficient method. In order to run a successful email marketing program is essential to make sure that your company is using the full power of automation. Understand and implement email best-practices to elevate your email campaign and generate a clear return on investment for your organization. It doesn't matter if it's Constant Contact, Hubspot, Pardot or some other email marketing platform, segmenting and nurturing leads through email workflows is a huge driver for building relationships and moving leads through the funnel. It's crucial to stay in the forefront of your prospects' minds and reach them more than once. Segmented campaigns have seen an increase of 765% in sales. By segmenting, you are able to create a high degree of personalization through the collection of data about individuals that are keen on your service or product.




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